Marketing

That Works

Marketing strategy and implementation from a highly experienced, trained marketer. Use a proven process to create commercially successful marketing strategies that deliver a return on investment – and come highly recommended by businesses just like yours.

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    Our Services

    Differentiate the positioning for your product on attributes that are meaningful to the customer and distinct to the competition. Identify your target customer and the commercial outcomes that can be achieved on successful strategy execution.

    Strategy

    Understand the market from your customers perspective. Work out where to play, how to win and what this will mean commercially for your business.

    Implementation

    Understand your entire product offering, ensure you are priced to maximise your value, select your distribution systems appropriately and communicate to your customer in the right places.

    Review & Evaluation

    Get a full assessment of your marketing program. Find out if you have opportunities for improvement. Uncover cost savings from inefficiencies or better buying.

    Leadership

    Get the input of a senior marketing manager without the cost of a full-time employee. Access marketing lectures for senior management teams that shows how a customer led strategy works.

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    Expected

    Benefits

    Here are some of the reasons we find our clients benefit from using Market Strategy:

    • A long term, structured marketing plan, not a series of ad hoc reactions to market conditions. Make considered investments in marketing activities with a clear return on investment expectation.
    • A clear understanding of the market from your customers viewpoint. No more making decisions in the dark.
    • A strategic view of where to play and how to win. This allows you to develop wider business strategies to meet these objectives.
    • Marketing and promotional activities that link together to deliver the commercial requirements. No more wasted investments.
    • Access to senior advice. Utilise the experience and lessons gained across many different sectors and companies and add that value to your business.

    Expected

    Outcomes

    Clients of Market Strategy can expect the following outcomes from using our services:

    • Marketing strategies and campaigns that delivers their commercial objectives.
    • Understand the point of difference your customers value in your business and use it to deliver an advantage over your competition.
    • Return on investment from your marketing spend.

    Evidence of Success

    “Market Strategy turned our marketing around. We didn’t have an internal marketing resource and tried to make the decisions ourselves. We didn’t understand how much we were missing and how much extra sales we could make. Our business has grown by 60% in 3 years due to the changes we’ve made to our marketing.”

    Clayton ArnoldOwner, Dankz Furniture

    “I got Market Strategy involved on a recommendation from a business contact. They conducted a thorough review of our marketing operations and over the course of the next 2 years led a completely new approach to our marketing. Our brand awareness went from 9th in the market to 2nd and our sales increased in a declining market.”

    Tony PritchettFormer CEO, Plunkett Homes

    “‘We knew that we needed a proper marketing process. However, as a small business, I did have some concern that as we desperately needed short term results, not just a long-term strategy. We were delighted to get both. We’ve got a clear pathway to follow, excellent marketing leadership to our junior team and some short-term tangible gains already.”

    Andrew SmithOwner, Jungle Sports

    “Put simply, I’m able to outsource our marketing department to Market Strategy. We know what we need to happen, we just don’t have the time or marketing expertise to get there. Market Strategy are the perfect solution. Our brands have grown 14% in the first year of our relationship.”

    Arthur AbrahamsOwner, Canon Foods

    “We’ve engaged Market Strategy to work different parts of our business. It’s fair to say there is a lot more involved in a proper marketing strategy than we initially thought, but the guidance of an experienced marketer with a proven process has made it easy for us. Now we know our markets and our points of difference, we’ve expecting big things to come.”

    Peter MenchettiOwner, Lime Industries